You have probably followed the outstanding development of the Swiss Franc (CHF) exchange rate to other currencies over the last months. ALPA has not increased their prices at all and has not followed the last substantial price increase of German lens and Japanese shutter manufacturers end of 2010. ALPA customers are mainly value and quality oriented but this development has caused a price rise of Swiss products on most markets. As a result ALPA has decided to support their customers with the following measure:

The professional/end-user prices of all lenses and center filters in our product range (all produced in Germany = in the EUR zone) will benefit from a special discount. The CHF list prices remain unchanged but we will deduct a temporary 10% discount on lenses and center filters only.

This offer is subject to review and may be withdrawn or adjusted without prior notice. All other ALPA list prices in CHF remain unchanged. This scheme is applicable with immediate effect.